Defining best digital channels to reach goals
Telling a story in the most compelling and impactful way
Creating relationships between brands and influencers to create engaging content
Defining ad formats and audiences to reach people when and where is more relevant
Managing media relations, organising events, writing press releases and more
Understanding results and impact of campaigns to apply to next projects
Leading projects and teams to ensure collaboration and sucessfully deliver campaigns
Challenging ways of working, technology and services.
KITKAT is one of JWT's main clients. To engage with the gaming community, JWT created a social piece of content titled “Crossy Road in Real Life” for KITKAT. We invited 2 of the biggest gaming YouTubers to play in a real-life size version of the popular mobile game Crossy Road. Two videos were produced, one for KITKAT’s Youtube channel, another for the influencer's channel. In total, it got 10 million views and 89% of positive sentiment towards the brand, and recognised as the 3rd most watched ad on YouTube in the UK in 2016. Click here to watch the video.
Blossom Hill wantend to capitalise its presence as the official sponsor of the Cosmopolitan Influencer Awards. We created a few branded experiences in the event to start the conversation with the biggest influencers attending the event. I also invited our own "official Blossom Hill" bloggers to the event, and created live content for our ever first Instagram story and Facebook page. This story was seen by 88% of our followers, and organic engagement increased by 1336%.
Andrex wanted to engage and inspire people to normalise the conversation around cleanliness and hold clean conversations online, and to promote the adoption of the Andrex Clean Routine. I created the influencer strategy, and decided to partner up with parents bloggers to talk about potty training, and created editorial and video content. The programme was really successful and there was an engagement increase YoY of 1392%.
McDonald's organised global event imlovinit24: on the 24th of March 2015, the brand delivered unexpected moments of joy for its customers in 24 cities around the world. Argentina was one of the participating countries, and I coordinated all digital PR & social media content for the event. The campaign generated 659.506 video views in Argentina only, an estimated reach of 7 million and 162.120 engaged users. Click here to watch the video.
To launch the iconic New Beetle with the help of Volkswagen’s fans, we displayed the car in the streets before anywhere else. We encourage people to create the car’s catalogue with UGC, and I recruited 10 photographers to create content for their channels and the brand's Instagram channel. There were 24k mentions of the campaign and 31k commercial enquires, watch the full video here.
Agency Grey came up with the idea to follow three friends in a trip alongside the coast of Argentina and share the whole experience using social media, to take consumers on a journey with the brand. I was involved in the planning and execution of the campaign, and worked closely with creative teams to ensure relevance in content creation.