Florencia Lujani

🚨 Agency alert: Get #BCorp certified together with other agencies. 🚀 When? Our next edition of 'Agents of Impact' kicks off on January 20, 2025 and takes approx. 20 weeks. ⏳ Why now? The B Corp standards to get certified are changing and will get more stringent as of 2026. If you've considered B Corp certification before, but haven't found the time yet. Or you are still in doubt, let this be your cue! Start now so you can submit your application in 2025. 🏃‍♀️ 👯‍♀️ What’s the program? ⚡ A structured program with homework, deadlines & content to make sure you are ready for B Corp submission ⚡ A community to inspire, exchange, and learn from and have fun with ⚡ Get expert support and guidance from us along the way ⚡ Receive templates, tools and explanations on how to fill out the B Impact ⚡ Assessment and reach the benchmark score (trust us, you'll need them) 🦤 Yes, you really need this, if you want to: ❣️ Keep your people happy & attract top talent: Purpose-driven agencies are magnets for passionate talent ❣️ Work with meaningful brands & drive change through your work: Yes, you can win pitches with it and grow your key accounts. ❣️ Keep up with your competition: B Corp certification is gaining popularity within the agency world (something we're are super excited about) ❣️ Prepare for future regulations: Boring?! Yes, but will affect you sooner rather than later. 👉 Need more info, have a read or contact us! ☎️   https://lnkd.in/g_g8wxCh 

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🎯 2024 Unlocked - xUnlocked’s Year in Review This year, we proudly continued our journey as a B Corp, leveraging every opportunity to make a meaningful impact. What does being a B Corp mean? B Corps are for-profit companies that meet rigorous standards of social and environmental performance, accountability, and transparency, as independently verified by B Lab. Why did we choose B Corp? Being a B Corp is about more than just a certificate. It’s about change. We applied for B Corp certification as a way to hold ourselves accountable to high ESG standards to be a company that “walks the walk”, rather than just “talking the talk’. As creators of Sustainability Unlocked, it’s essential that we practice the same principles we advocate for: - Accountability: Holding ourselves to the highest ESG standards. - Community Impact: Volunteering and supporting local causes. - Transparency: Sharing information with employees and investors. - Team Empowerment: Offering enhanced benefits to support and motivate our diverse team. 🌟 Our Impact in Numbers: xUnlocked earned an overall score of 97.0 on the B Impact Assessment, compared to the median score of 50.9. We’re excited about the journey ahead and the opportunities in 2025 to create even more positive change. Together, let’s continue to make business a force for good. 🌍 #Bcorp #xUnlocked #SustainabilityUnlocked #Sustainability #ESG

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Only 9% of UK adults trust brands' climate commitments ❗ And 25% believe businesses consistently engage in greenwashing 🌱 These findings from dentsu and the Conscious Advertising Network are telling. Now, more than ever, brands and retailers must commit to genuine, transparent climate action from businesses. In the UK and beyond, there is a huge need and opportunity for brands to differentiate with green claims that consumers can trust. https://lnkd.in/eYuEGbqh

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The Cost of Confusion: Climate Disinformation’s Impact on Public Perception, Corporate Trust, and Policy Support in the UK With London Climate Action Week in full swing, we’re spotlighting recent report by Conscious Advertising Network and dentsu, which reveals that climate change remains a significant concern for Britons, with a majority worried about its impact on the economy, health, and food security. However, widespread misconceptions, often fuelled by disinformation, are clouding public understanding and could hinder effective action. 💬 Widespread Concern: The majority of Britons believe climate change is affecting the global and UK economies, as well as the cost of living. 💬 Impacts Underestimated: Despite widespread concern, many underestimate the personal impacts of climate change on their own health and quality of life. 💬 Only 9% trust brands all of the time to accurately communicate climate commitments 💬 85% recognise that humans have impacted climate change, but only half (50%) understand that humans are the main cause of climate change 💬 Social Media’s Role: 40% of respondents identify social media as the primary source of climate disinformation… 🔗 Download the report to find out more: https://lnkd.in/ekdRwY4u #ClimateAction #Sustainability #Misinformation #Disinformation #ConsciousAdvertising #TogetherWeCan #CostOfConfusion

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We are so proud of our B Lab UK certification. Being a B Corp reinforces our company values of acting with Integrity, being Supporting and being Empowered. We are honoured to be a recognised member of this growing global supportive community of like-minded, value-driven businesses. This article discusses how the number of law firms joining the B Corp movement is ever-increasing, due to the growing scrutiny of greenwashing claims. Becoming a B Corp is validation that a company is committed to making positive changes in all areas of their business. For more information on our B Corp status or how we can help your business achieve a sustainable competitive advantage, visit our website https://lnkd.in/ehe4p469 #Sustainability #PositiveChange #Insight #BCorp

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🌍 Climate Myth Busting Session from ClientEarth: Key Takeaways and Insights 🌍 We had the pleasure of attending the "Climate Myth Busting" talk yesterday, chaired by Emiliya Mychasuk, Climate Editor at the Financial Times. The discussion was enlightening, covering the critical topic of "information integrity" in the age of abundant information. Speakers: Maria-Krystyna Duval, Chief Programmes and Impact Officer, ClientEarth Michael Onyango, Alliance for Science Ana Romero Vicente, Researcher at EU DisinfoLab Nick Oldridge, Co-founder, Climate Science Breakthrough Dr. Sheila Ochugboju., Exec Director, Alliance for Science Here are some key takeaways: CO2 and Emissions: CO2 makes up only 0.04% of the atmosphere, with humans contributing 4% of this. This seemingly small number has a significant impact, highlighting the urgent need for action. China's Role: The "but China" argument often surfaces in climate discussions. While China is the current biggest polluter, historically, industrialized nations like the UK have contributed significantly. China is also leading in green energy initiatives, generating four times more green energy and storage than the G7 combined. They have 2 million more EVs than any other country and have built the largest solar farm the size of NYC. Electric Vehicles (EVs): The overall lifecycle emissions of EVs are lower than those of fossil fuel-powered cars, making them a crucial part of the solution. Farming and Diet: Land use for meat and dairy production is predominantly in the global south to feed the global north, with beef and lamb being the highest emitters. Interestingly, 88% of farmland is used for animal agriculture, yet it only provides 17% of our protein and 18% of our calories. Transitioning to a more plant-based diet doesn't mean going 100% vegan or vegetarian but finding balance and making informed choices. "How Bad Are Bananas?" is a recommended read on this topic. Fossil Fuels: No one is advocating for the immediate shutdown of fossil fuels, but we don't need new oil and gas licenses. The transition to renewables is necessary and will involve job losses but also create sustainable careers. A decarbonized society could save $12 trillion in health resources. While mining is needed for green infrastructure, it is less damaging compared to the continued use of fossil fuels. In summary, the session highlighted that while the transition to a greener future is challenging, it is essential. The shift will involve rethinking our energy use, diet, and consumption patterns. 🌱🌞 Jim Merryfield Hannah Foss (She/Her) Daniel Salway #cleantechtalent #transparent #sustainable #hiringsolutions #climateaction #renewableenergy #EVs #greenenergy #informationintegrity

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Did you know the 'capability gap' of creative professionals to tackle sustainability topics is widening? According to new research by the WFA supported by Insights by Kantar 'the knowledge gap has increased by 35% in 2023, compared to 20% in 2021' 😱 Never fear, because we're working to solve the gap! 👩‍🔬 👉 Our Creative Climate Hub brings over 5000 creatives pioneering in the space together to share, learn and take action. It's FREE to join, with a supporting membership for extra perks! 👉 We develop free educational tools, and guides, like the 'Anti-Greenwash Guide for Agency Leaders' to help mainstream education and awareness on tackling greenwashing! 👉 We run inspiring webinars to build momentum for the movement, the latest bringing together insights from legal expert Jellien Roelofs and governance expert Dr Victoria Hurth alongside leading industry professionals! We've been bringing together the movement and pioneering the space for over half a decade - and are working on even MORE ways to provide pathways for the movement to divest from pollution, and transition to solutions! Watch this space, and join the Hub via the link below

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Our 2024 B Corp impact report is a snapshot of progress, missteps, and a relentless commitment to try and do the right thing, not just the easy thing. https://lnkd.in/eZXmHHt5 B Lab B Lab UK B Lab U.S. & Canada . . . . . #bcorp #impactreport #sustainability #esg #environment #socialresponsbility #people #planet #hr #climate #sustainablebusiness

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What’s a ✨complex adaptive system✨ and why on earth should you care? Many ideas from social science have been picked up recently by people working in brand, marketing or comms. Behavioural economics has become hugely popular for explaining some elements of how consumers act, for instance. I think another key idea we should understand better is the concept of human society as a complex adaptive system. In short, it means that humanity is a dynamic group of individual actors, all constantly reacting to each other, simultaneously shaping and being shaped by the system itself. It’s always changing and cannot be definitively predicted. The entire thing is gloriously, wonderful chaotic. Human society isn’t the only complex adaptive system – companies, cities, markets, social networks, natural ecosystems, and the climate, all fit the definition too. So why does this matter for marketing? By understanding society as a complex adaptive system, we get a better handle on the landscape within which we operate... 🧑‍🎤For culture at large – this explains why it’s so liable to trends, fads, crazes, and why “nobody knows anything” about what will be a hit or not (to quote William Goldman). 💸For our clients – business models, positionings and brands are entirely situational. There are lots of ways to be successful and there’s never a single answer. 🧑‍💻For our work – there are no hard-and-fast rules we can apply to our campaigns, creative and content to ensure they always work. As Oxford marketing professor Felipe Thomaz says: “As soon as you say, ‘everybody must follow this rule’, the incentive is for me to do something else, because then I'll win.” In other words, finding stories, messages and campaigns that resonate with our audience, and drive results, is inherently about surfing culture and adapting to people now. It’s a craft, not an objective science.

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Our 2024 B Corp impact report is out - find out what we've been up to and how B Corp has impacted us and our work: https://buff.ly/3K6sQvh

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Undaunted is a founding member of the ClimateTech Policy Coalition, which draws together the perspectives of innovators at the forefront of climate technology, and amplifies their voices within the policy space. Led by Startup Coalition, along with co-founding members techUK, Tech Nation, Cleantech for UK, and Tech Zero, the group's ultimate goal is to unlock the economy of the future: a low to no carbon future of green growth fuelled by British innovators and entrepreneurs. Check out our annual report for 2024: A New Era for ClimateTech ⤵️ Grantham Institute - Climate Change and the Environment The Royal Institution Imperial Enterprise Imperial Consultants (ICON) Scale Space White City Innovation District Imperial Policy Forum Upstream Nexus CO₂RE - The Greenhouse Gas Removal Hub UK Centre for Greening Finance and Investment (CGFI) UK Universities Climate Network Centre for Environmental Policy at Imperial College London London Sustainable Development Commission

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For the third time, techUK has partnered with the Startup Coalition, Tech Nation, Cleantech for UK, Tech Zero and Undaunted: Tackling climate change with innovation on an annual report outlining short-term opportunities for the Government to scale up climate tech. 𝐑𝐞𝐚𝐝 𝐡𝐞𝐫𝐞 👉 https://lnkd.in/dEX_QFvN Craig Melson | Weronika Dorociak | Josh Turpin | Teodora K. | Luisa Cardani | Charlie Mercer | Sammy Fry | Sophia Kesteven | Charlie Garner | Alyssa Gilbert | Cathal Hughes #TechClimateAction #NetZero #ClimateTech #Sustainability   _____________    🤝 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝗨𝗞 𝘁𝗲𝗰𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀, 𝗳𝗿𝗼𝗺 𝗴𝗶𝗮𝗻𝘁𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀!  Join our tech community to amplify your influence, forge valuable connections, and drive innovation together: https://ow.ly/uttm50Qyl46   _____________    🌱 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝗖𝗹𝗶𝐦𝗮𝘁𝐞 𝗔𝗰𝘁𝐢𝐨𝐧  techUK is a powerful advocate for members on climate issues. We promote tech-led decarbonisation, champion member innovation, and advocate for policy and regulation that can reduce risk and incentivise investment in tech. For more information on how techUK can support you, please visit our Climate Action Hub and click ‘contact us’: http://ow.ly/yu3a50NIi16 

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"I never really thought that... greenwashing for the corporate world was a really big issue." - Georg Kell argues that voluntary commitments that create ‘social dialogue’ and inspire ‘social vetting’ will push companies to take a step further. In this view, public voluntary commitments and social feedback (including ‘greenwashing’ claims) are important to progress. What do you think? Let us know in the comments below. Hear the full discussion on the latest episode of the Future in Sound podcast: https://lnkd.in/d5XzFn2c #Greenwashing #Bluewashing #ESG #Sustainability #Accountability

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A question we're been asked more and more. It's worth noting, we're working with a number of prospective B Lab U.S. & Canada's to develop their Green Claims Policies. If you want to explore joining the Charter too, you can find out more about the movement at https://lnkd.in/ep-2ey-Q

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New research reveals imposter syndrome impeded economic growth by £14bn in the UK Never before have our most creative leaders and entrepreneurs spoken up about their IMPOSTER SYNDROME. No more secrets, this is the TRUTH Our ground-breaking qualitative research report unveils shocking findings on how Imposter Syndrome and our pervasive inner critic impedes business growth. How underplaying achievements and not feeling good enough is sabotaging the best, most daring audacious creative work from happening. Introducing: “Creativity in Crisis:The Hidden Cost of Imposter Syndrome & The Inner Critic” The findings reveal the truth: 👉 Imposter syndrome impeded economic growth by £14bn in the UK 👉 Social economic ELITISM and lack of social mobility is the real root cause of the mounting crisis, NOT GENDER 👉 Unaccepted individualism and personal differences of gender, ethnicity and socioeconomic background is leaving our best talent and entrepreneurs feeling like imposters 👉 Artificial intimacy fuelled by AI feeding the increased loss of human connection, is stopping honest open conversations needed to address imposter syndrome 👉 Normalisation of imposter syndrome leading to its acceptance, to a temperature of chronic anxiety, rumination and a forever feeling of ‘not good enough 👉 Education failing to support the next generation of entrepreneurs and creatives prepare for the realities of the capitalistic world 👉 Greater expectations of our leaders to be responsible for creating safe spaces of vulnerable and open conversations 👇 and what's coming through loud and clear is...👇 👉 STOP telling women they have imposter syndrome because MEN experience it EQUALLY! The difference is they just don’t speak up, that is until this report. It’s a media feedback loop created to amplify a belief that isn’t real and helps feed white male supremacy 👉The classic “all knowing leader” archetype is unrealistic and unfair in today's uncertain rapidly changing world. More support and training, room to learn and fail MUST be given to our leaders if any of us are going to have the chance to navigate the shit show that is our world today …….. 💥 and for more - read the report ..💥 We wouldn’t have been able to create do this research without the incredible people we interviewed; their vulnerability, honesty, generosity of time and spirit has been amazing. Thank you to all our supporters on this journey and for helping us 'flip the lid' open this conversation. This report is not the end, it’s the very beginning, so we invite you to share this post with your connections. See LINK in comments to download this FREE research report. ----------------------------------------------------------------------- Methodology: 60 x 1:1 In depth, supported with quantitative secondary research and analysis. (Analysing all reports, articles, scholar papers written on the topic since 1970s)

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UK General Election 2024: Debate about green issues has been muted, but where do voters sit on climate change and net zero? Based on two years of Climate Barometer tracker data and some wider polling, here’s a snapshot of where voters are on #climate as they go to the polls: - Over the past 18 months, public concern about the environment has remained steady: MPs show greater fluctuation. But nature and the environment is important to people across the board - Despite an all-encompassing cost of living crisis, voters across the political spectrum support net zero by 2050. Yet both the public & MPs underestimate this support  - Most people believe renewables, not fossil fuels, are the best way of building the country’s energy security - Climate change isn’t a major dividing line for voters: most people want more, not less action on climate - Many anti-net zero arguments either land badly, or not at all - The public broadly support many key planks of net zero, including renewable energy, landlord incentives for insulation, a tax on frequent flyers & a fracking moratorium. Support almost always outweighs opposition - Voters want reassurance about how the costs of climate policies will fall: support can be built by ensuring that green policies are fairer to those on lower incomes - Policies like LTNs are not as divisive as they are implied to be: Among Conservative voters, support and opposition is similar to the level of people who are undecided, and opposition hasn’t increased: with the right community engagement there is a window of opportunity to build support Read the full story here: https://lnkd.in/emw-6B8Z

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